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TRADEMARK LAWS
United
States Seventh Circuit
BEVERLY
STAYART v. YAHOO! INC. (Decided on 30.09. 2010)
Trademark
infringement - district court dismissed complaint finding that Stayart
pleaded herself out of court- Hence appeal- Whether she has standing under the
Lanham Act-appeal by Stayart lacks standing under the Lanham Act to make a claim
under § 43 as she does not have a commercial interest in her name-the district
court properly dismissed her Lanham Act claim. The district court also did not
abuse its discretion in denying Stayart leave to re-file. The judgment of the
district court is Affirmed.
In
the complaint, Stayart describes herself as a “sophisticated, well-educated,
and highly intelligent professional woman.” She has an M.B.A. from the
University of Chicago, she has written a few papers that appear on the internet,
and she is passionate about the environment, particularly the plight of wild
horses, wolves, and baby seals. She has written two poems about baby seals that
appear on a Danish website and has vigorously protested against their treatment.
This
case centers on what she found. Among the results she anticipated, there were
also links to online pharmaceutical companies, links to pornographic websites,
and links that directed her to other websites promoting sexual escapades. She
searched again and again in the following weeks, sometimes amplifying her
searches. Each time links directing her to online pharmaceutical companies would
appear. She repeated these searches numerous times, sometimes changing the
terms. At one point, she noticed her name appeared linked to a weblog-“a blog”-that
she had previously posted a comment on. But, when she clicked on the link, the
content did not bear any relation to her comment, instead, it led her to another
pornographic website.
Troubled
by all of this, she wrote Yahoo and demanded that it remove all such results. It
eventually emailed her, stating: “we do not aim to judge web for
appropriateness or censor materials that we find offensive or inappropriate.”
And Stayart responded by filing suit against Yahoo and the other defendants who
had some relation to the material she found disagreeable, claiming trademark
infringement and various other state law claims. Specifically, she claims that
the defendants' conduct violated § 43(a) of the Lanham Act because the search
results that appear with her name improperly gave her endorsement to pornography
and online pharmaceuticals.
In
the district court, the defendants moved to dismiss Stayart's complaint, which
is forty-four pages long with over thirty exhibits. In a thorough and
well-reasoned opinion, the district court granted the defendants' motion,
finding that Stayart pleaded herself out of court. In particular, the district
court found that because she did not have a commercial interest in her name,
Stayart did not have standing under the Lanham Act to make a claim under § 43.
It also declined to exercise supplemental jurisdiction over her remaining state
law claims, and it denied her leave to file an amended complaint alleging
diversity jurisdiction. Stayart appeals.
The
first hurdle that Stayart must clear is to establish that she has standing under
the Lanham Act. The district court found that she does not have a commercial
interest in her name, and therefore lacks standing. On several occasions, we
have held that before a plaintiff may assert a claim under the § 43(a) of the
Lanham Act, she must have a commercial interest to protect. 15 U.S.C. §
1125(a). Rather than ask us to break from our precedent, Stayart takes the
position that her charitable activities show she has a commercial interest in
her name.
Stayart's
argument hinges on the claim that by virtue of her extensive activities, her
name has commercial value. These include: humanitarian efforts on behalf of baby
seals, wolves and wild horses; what she describes as “scholarly posts” on a
website; two poems that appear on a Danish website; and genealogy research. To
determine whether a person or entity has standing under § 43(a).
The
court looked at whether they have “a reasonable interest to protect” in a
commercial activity. Stayart's goals may be passionate and well-intentioned,
they are not commercial. And the good name that a person garners in such
altruistic feats is not what § 43 of the Lanham Act protects. it “is a
private remedy for a commercial plaintiff who meets the burden of proving that
its commercial interests have been harmed by a competitor.”
Court
took a review to a district court's denial for leave to amend a complaint for an
abuse of discretion. The question of whether the district court's analysis on
those claims was correct is not before us. The question is only whether it
abused its discretion. It is clear after reviewing the record and the district
court's analysis that it adequately considered the merits of the state law
claims and the need to resolve them in federal court. And it did not abuse its
discretion by denying her leave to amend.
Therefore,
Stayart does not have standing under the Lanham Act to bring suit because she
does not have a commercial interest in her name. Accordingly, the district court
properly dismissed her Lanham Act claim. The district court also did not abuse
its discretion in denying Stayart leave to re-file. The judgment of the district
court is Affirmed.
United
States Court of Appeals, Seventh Circuit
MOBILE
ANESTHESIOLOGISTS CHICAGO LLC v. ANESTHESIA ASSOCIATES OF HOUSTON METROPLEX
(Decided on 01.10.2010)
Trademark-
violation the federal anti-cybersquatting statute-domain name confusingly
similar-District court dismissed the suit for lack of personal jurisdiction-what
is required for waiver or forfeiture-Held, the district court did not err in
proceeding to the substance of the personal jurisdiction defense by asking to
delay a preliminary injunction hearing or by asking for expedited discovery to
prepare for that hearing.-To waive or forfeit a personal jurisdiction defense, a
defendant must give a plaintiff a reasonable expectation that it will defend the
suit on the merits or must cause the court to go to some effort that would be
wasted if personal jurisdiction is later found lacking-Affirmed.
Plaintiff
Mobile Anesthesiologists Chicago is a company based in Chicago that contracts
with medical offices to provide on-site anesthesia services. Defendant
Anesthesia Associates of Houston Metroplex is a much smaller operation
consisting of one doctor providing similar services in Houston, Texas.
Mobile/Chicago brought suit against Mobile/Houston in federal court in Illinois
claiming that Mobile/Houston violated the federal anti-cybersquatting statute by
registering a domain name confusingly similar to Mobile/Chicago's registered
trademark. The district court dismissed the suit for lack of personal
jurisdiction.
Court
of Seventh Circuit affirmed. First, It conclude that Mobile/Houston did not
waive its personal jurisdiction defense by asking to delay a preliminary
injunction hearing or by asking for expedited discovery to prepare for that
hearing. Second, it agree with the district court that Mobile/ Houston lacked
the required “minimum contacts” with Illinois to support personal
jurisdiction there. Mobile/ Chicago relies principally on the inference that
Mobile/ Houston expressly aimed its conduct in Texas at harming Mobile/Chicago
in Illinois. That inference is based on two inadequate connections between
Mobile/Houston and Illinois: (1) Mobile/Houston's creation of a website
accessible in Illinois but aimed only at the Houston market, combined with
Mobile/Houston's constructive notice of Mobile/Chicago's trademark via federal
registration of that mark; and (2) Mobile/Houston's receipt of Mobile/Chicago's
cease-and-desist letter. These contacts are not sufficient to establish that
Mobile/Houston's activities in Texas were calculated to cause harm in Illinois.
Factual
and Procedural Background
Mobile/Chicago
has been operating in the Chicago area since 1996. The company has affiliated
offices in other cities, including Houston. The record does not reveal exactly
when Mobile/Chicago's Houston affiliate began operations, but Mobile/Chicago
alleges that it advertised its services in Houston in 2008.
In
2003, Mobile/Chicago registered the website < www.mobileanesthesiologists.com>,
which it continues to operate today. Mobile/Chicago also owns a federally
registered trademark in the words MOBILE ANESTHESIOLOGISTS. It obtained the
trademark registration in 2005.
Mobile/Houston
was established by Dr. Eric Chan, its sole member, in 2007. On August 22, 2008,
Dr. Chan registered the website . Working under Mobile/Houston's name, Dr. Chan
operates as an independent contractor providing anesthesia services for patients
in clinics and medical offices throughout the Houston area.
Dr.
Chan's professional activities are limited entirely to the state of Texas. He is
licensed as an anesthesiologist by the State of Texas but has not been licensed
in any other state. He has never advertised his services other than on his
website (which offers anesthesia services “in the greater Houston area” and
provides a Houston-area phone number) and in a printed advertisement published
in Texas.
Dr.
Chan has visited Illinois just once, on vacation in 2003. He has never visited
Illinois for business, has never conducted business in Illinois, and has no
agent or offices in Illinois. He has never attended events or performed duties
in Illinois for any of the professional associations to which he belongs. And
although he surely knew there were anesthesiologists in Illinois too, Dr. Chan
was unaware that Mobile/Chicago, its trademark, or its website existed until he
received a cease-and-desist letter from its lawyer in December 2008. There is no
evidence that anyone else associated with Mobile/ Houston has any relevant
contacts with Illinois.
The
district court dismissed Mobile/Chicago's suit for lack of personal
jurisdiction. The court pointed out that Mobile/Houston lacks any meaningful
contacts with Illinois and that its website, though bearing a name similar to
Mobile/Chicago's, is not directed at Illinois in any way. The assertion that Dr.
Chan, sitting in Houston, knew about Mobile/Chicago and intended to do it harm
in Illinois, was “entirely unsupported” and an “empty conclusion.”
Mobile/Chicago
begins with the bold argument that Mobile/Houston waived its right to argue lack
of personal jurisdiction when it asked for a continuance of the preliminary
injunction hearing and an expedited discovery schedule. We disagree.
Mobile/Chicago
filed its lawsuit in the Northern District of Illinois on February 13, 2009 and
requested a preliminary injunction to stop Mobile/Houston's use of its domain
name. The court scheduled a hearing for March 6, 2009. On March 3rd,
Mobile/Houston's counsel filed a motion to continue the preliminary injunction
hearing, which Dr. Chan could not attend because he was scheduled to see
patients in Texas that day. The motion also requested expedited discovery to
prepare for the hearing. Thirteen days later, on March 16, 2009, Mobile/Houston
filed its Rule 12(b)(2) motion to dismiss for lack of personal jurisdiction.
These
preliminary actions do not come close to what is required for waiver or
forfeiture. To waive or forfeit a personal jurisdiction defense, a defendant
must give a plaintiff a reasonable expectation that it will defend the suit on
the merits or must cause the court to go to some effort that would be wasted if
personal jurisdiction is later found lacking. See, e.g., American Patriot Ins.
Agency, Inc. v. Mutual Risk Management, Ltd. where defense of improper venue was
not waived or forfeited when defendant engaged in preliminary pretrial
litigation activity; plaintiff should have anticipated defendant's objection,
and defendant was not “testing the wind” or causing “wasted motion by the
court”). Faced with an impending preliminary injunction hearing and unable to
produce its key witness, Mobile/Houston had the right to ask for more time to
learn who was suing it and why without losing its right to object to personal
jurisdiction. The district court did not err in proceeding to the substance of
the personal jurisdiction defense.
In
a federal question case such as this one, a federal court has personal
jurisdiction over the defendant if either federal law or the law of the state in
which the court sits authorizes service of process to that defendant. Omni
Capital International, Ltd. v. Rudolf Wolff & Co., Ltd., 484 U.S. 97, 104-05
(1987) (federal court should look to a federal statute or to the state long-arm
statute to determine defendant's amenability to service, which is “a
prerequisite to its exercise of personal jurisdiction”). The federal statutes
on which Mobile/Chicago is suing do not authorize nationwide service.
Mobile/Houston is amenable to service (and hence subject to personal
jurisdiction) only if it could be served in Illinois under Illinois law.
Illinois's long-arm statute permits the exercise of personal jurisdiction if it
would be allowed under either the Illinois Constitution or the United States
Constitution. See 735 Ill. Comp. Stat. 5/2-209(c). We have held that there is no
operative difference between these two constitutional limits. See Tamburo v.
Dworkin, 601 F.3d 693, 700 (7th Cir.2010); Hyatt International Corp. v. Coco,
302 F.3d 707, 715 (7th Cir.2002). We proceed to the question whether the
exercise of personal jurisdiction would violate federal due process.
Under
the Supreme Court's well-established interpretation of the Fourteenth
Amendment's due process clause, a defendant is subject to personal jurisdiction
in a particular state only if the defendant had “certain minimum contacts with
it such that the maintenance of the suit does not offend ‘traditional notions
of fair play and substantial justice.’ “ International Shoe Co. v.
Washington, 326 U.S. 310, 316 (1945), quoting Milliken v. Meyer, 311 U.S. 457,
463 (1940). It is unconstitutional to force a defendant to appear in a distant
court unless it has done something that should make it “reasonably anticipate
being haled into court there.” Burger King Corp. v. Rudzewicz, 471 U.S. 462,
474 (1985), quoting World-Wide Volkswagen Corp. v. Woodson, 444 U.S. 286, 295
(1980). The Court has also framed the constitutional inquiry in terms of whether
the defendant “purposefully avails itself” of the benefits and protections
of conducting activities in the forum state. See Hanson v. Denckla, 357 U.S.
235, 253 (1958).
Personal
jurisdiction can be general or specific, depending on the extent of the
defendant's contacts. See Tamburo, 601 F.3d at 701. Mobile/Chicago does not
assert, and the evidence does not support, a claim of general jurisdiction over
Mobile/Houston in Illinois, so Mobile/Chicago must show that Illinois can
exercise specific jurisdiction over Mobile/Houston for this particular claim.
Specific personal jurisdiction is appropriate when the defendant purposefully
directs its activities at the forum state and the alleged injury arises out of
those activities. See, e.g., Burger King, 471 U.S. at 472.
Mobile/Houston
did not purposefully direct its activities at Illinois. It has formed no
contracts in Illinois and has had no physical presence there. Mobile/Chicago
points to the fact that Dr. Chan is a member of two professional associations
headquartered in Illinois, but those are the kinds of fortuitous contacts that
the Supreme Court has repeatedly held do not support personal jurisdiction where
the contacts bear no relationship to the lawsuit. See, e.g., Burger King, 471
U.S. at 475; World-Wide Volkswagen, 444 U.S. at 295. Mobile/Houston simply has
nothing to do with the state where it is being called to appear in court.
But
Mobile/Chicago contends that Mobile/Houston has done two things in Texas to
subject itself to suit in Illinois. First, Mobile/Houston has maintained a
website with a name similar to Mobile/Chicago's trademark, with constructive
notice of that trademark thanks to Mobile/Chicago's federal registration.
Second, after receiving the cease-and-desist letter, Mobile/Houston has
maintained its website with actual notice of Mobile/ Chicago's identity,
location, and ownership of a similar mark. From these facts, Mobile/Chicago
argues, we should infer that Mobile/Houston intended to injure Mobile/Chicago in
Illinois, and from that intent we should find the contacts needed to satisfy due
process. This argument is not persuasive.
Decision
in Indianapolis Colts, Inc. v. Metropolitan Baltimore Football Club Ltd.
suggested a somewhat broader test, but did not actually adopt it. There we
suggested that the state in which the alleged victim of a tort suffers the
injury of that tort may automatically obtain personal jurisdiction over the
defendant. We went on, however, to hold that we “need not rest on so austere a
conception of the basis of personal jurisdiction.” The defendant-a Canadian
Football League team in Baltimore-had planned to actually “enter” the forum
state of Indiana via national broadcasts of its games, and the combination of
that planned entry and the expected harm in Indiana was enough to support
personal jurisdiction.
Mobile/Chicago's
evidence that Mobile/Houston took express aim at Illinois is inadequate. Mobile/
Chicago first contends that we should infer express aiming at Illinois from the
fact that Mobile/Houston operates a website whose domain name is similar to
Mobile/Chicago's trademark. We disagree. A plaintiff cannot satisfy the Calder
standard simply by showing that the defendant maintained a website accessible to
residents of the forum state and alleging that the defendant caused harm through
that website. See, e.g., Panavision International, L.P. v. Toeppen, 141 F.3d
1316, 1322 (9th Cir.1998) (“We agree that simply registering someone else's
trademark as a domain name and posting a web site on the Internet is not
sufficient to subject a party domiciled in one state to jurisdiction in
another.”); Young v. New Haven Advocate, 315 F.3d 256, 264 (4th Cir.2002) (no
express aiming where the defendant newspapers' only contacts with the forum
state were through websites aimed at an out-of-state audience).
Still
less does Mobile/Houston's website create constitutionally sufficient contacts
with Illinois in the absence of express aiming. A defendant's deliberate and
continuous exploitation of the market in a forum state, accomplished through its
website as well as through other contacts with the state, can be sufficient to
establish specific personal jurisdiction. See, e.g., uBID, Inc. v. The GoDaddy
Group, Inc., No. 09-3927 (7th Cir. Sept. 29, 2010). Mobile/Houston's
relationship with Illinois stands in stark contrast to such cases. Dr. Chan is
not licensed to practice medicine outside of Texas. His website does not contain
much, but it does contain a Houston-area phone number, an e-mail address, and an
invitation to doctors in the “greater Houston area” to contract for his
services. If a doctor in Chicago stumbled upon Dr. Chan's website and called for
an appointment, their conversation would be very short.
Trying
a second path to show “express aiming,” Mobile/Chicago argues that its
federal trademark registration gave Mobile/Houston “constructive notice”
that it was infringing Mobile/Chicago's trademark and could be called to court
in Illinois. This argument misunderstands the purpose of federal registration.
The federal trademark statute on which Mobile/Chicago sued does not authorize
nationwide service of process. See, e.g., Sunward Electronics, Inc. v. McDonald,
362 F.3d 17, 22 (2d Cir.2004). The statute provides that registration serves as
“constructive notice of the registrant's claim of ownership,” 15 U.S.C. §
1072, but that provision is intended to protect against users of the
registrant's trademark who might otherwise raise a defense of innocent
misappropriation. See In re International Flavors & Fragrances, Inc., 183
F.3d 1361, 1367 (Fed.Cir.1999). It does not follow from the constructive notice
statute that any alleged infringer, despite its lack of any other contacts with
the forum state, may henceforth be sued in that state. In other words, trademark
owners cannot create nationwide service of process by this theory of
constructive notice.
Finally,
Mobile/Chicago points out that Mobile/Houston also had actual notice of
Mobile/Chicago's trademark from the moment it received Mobile/Chicago's
cease-and-desist letter. From that time forward, Mobile/Chicago argues,
Mobile/Houston was intentionally directing its tortious activities at Illinois
in the same way that the defendants in Calder intentionally directed their
tortious activities at California. This argument finds no support in the case
law. The cases that have found express aiming have all relied on evidence beyond
the plaintiff's mere residence in the forum state. See, e.g., Calder, 465 U.S.
at 789-90 (defendants drew allegedly libelous story from forum state sources and
newspaper had its largest circulation in the forum state); Tamburo, 601 F.3d at
697 (defendants listed plaintiff's forum state address online and encouraged
readers to harass him); Panavision, 141 F.3d at 1319, 1322 (defendant's intent
to harm plaintiff in forum state could be inferred from his broader scheme of
registering prominent trademarks as domain names for the purpose of extorting
money from the marks' owners).
Here,
by contrast, there is only the cease-and-desist letter. To find express aiming
based solely on the defendant's receipt of that letter would make any defendant
accused of an intentional tort subject to personal jurisdiction in the
plaintiff's home state as soon as the defendant learns what that state is.
Affirmed.
United
States Federal Circuit
IN
RE: Chippendales USA, Inc.( Decided on 01.10.2010)
Appellant
Chippendales USA, Inc. (“Chippendales”), appeals a decision of the Trademark
Trial and Appeal Board (“the Board”). The Board affirmed the examining
attorney’s refusal to register the “Cuffs & Collar Mark” as inherently
distinctive- Contention arose -what is the appropriate time for measuring the
inherent distinctiveness- Held, the proper time for measuring inherent
distinctiveness is at the time of registration- affirmed
Applicant,
Chippendales, is in the business of providing adult entertainment services for
women. Chippendales performers began wearing an abbreviated tuxedo—wrist cuffs
and a bowtie collar without a shirt—as part of their act. This costume,
referred to as the “Cuffs & Collar,” was featured prominently in Chippen-dales’
advertising and performances over the past several decades In November 2000,
Chippendales filed an application to register the Cuffs & Collar trade
dress. In 2003, the
United
States Patent and Trademark office (“PTO”) issued Registration for the Cuffs
& Collar for “adult entertainment services, namely exotic dancing for
women.” A mark that is inherently distinctive qualifies for registration under
the Lanham Trademark Act (“Lanham Act”). A mark can also qualify for
trademark protection under Section 2(f) of the Lanham Act if the mark has become
distinctive through use in connection with the applicant’s goods in commerce,
known as acquired distinctiveness.
Although
Chippendales submitted evidence both of “inherent” distinctiveness and,
alternatively, “acquired” distinctiveness under Section 2(f) of the Lanham
Act, the examining attorney in 2003 concluded that the applicant was only
entitled to a registration based on acquired distinctiveness. Because of the
existing procedure at the PTO at the time of the decision, Chippendales could
not contest the basis of the examining attorney’s decision. In 2005,
Chippendales filed a second application, seeking again to register the Cuffs
& Collar mark as inherently distinctive for “adult entertainment services,
namely exotic dancing for women,” in the nature of live performances.
Chippendales claimed that it was entitled to a registration on the ground that
the mark was inherently distinctive, even though it had secured a registration
under Section 2(f). whether the underlying substantive issue as to whether the
proposed mark is inherently distinctive. On September 5, 2007, the examining
attorney issued her final Office Action refusing to register the Cuffs &
Collar because the mark was not inherently distinctive. The Board affirmed. The
Board held that it was bound to apply our predecessor court’s decision in
Seabrook Foods, Inc. v. Bar-Well Foods, Ltd., 568 F.2d 1342 (C.C.P.A. 1977), to
determine inherent distinctiveness.
On
the merits, the Board concluded that the mark was not inherently distinctive
under Seabrook. The Board concluded that the Cuffs & Collar was a common
basic shape design, because it is not unusual for exotic dancers to “wear
costumes or uniforms which are . . . revealing and pro-vocative.” Id. at 1541.
The Board also concluded that the Cuffs & Collar was not unique or unusual
in the particular field of use, because costumes generally are common to the
field of exotic dancing
This
court reviews the Board’s legal conclusions de novo, and the Board’s factual
findings for substantial evidence.
Whether
an asserted mark is inherently distinctive involves both a legal question as to
the correct standard to apply and a factual determination. “The issue of
inherent distinctive-ness is a factual determination made by the board.” The
PTO has the burden to establish a prima facie case of no inherent
distinctiveness. See Pacer Tech., 338 F.3d at 1350. Once the PTO sets forth a
sufficient prima facie case, the burden shifts to the applicant to come forward
with evidence to rebut the prima facie case.
This
court applies a four-part test for determining the inherent distinctiveness of
trade dress. This four-part test is set forth in our decision in Seabrook as
follows:
[1]
whether it was a “common” basic shape or de-sign, [2] whether it was [not]
unique or unusual in the particular field, [3] whether it was a mere refinement
of a commonly-adopted and well-known form of ornamentation for a particular
class of goods viewed by the public as a dress or ornamentation for the goods,
or [4] whether it was capable of creating a commercial impression distinct from
the accompanying words.
Seabrook,
568 F.2d at 1344. If a mark satisfies any of the first three tests, it is not
inherently distinctive. See id.; 1 J. Thomas McCarthy, McCarthy on Trademarks
and Unfair Competition § 8:13 (4th ed. 2008). The fourth factor, whether the
trade dress was capable of creating a commercial impression distinct from the
accompanying words, is not applicable here.
Inherent
distinctiveness does not depend on a showing that consumers actually identify
the particular mark with the particular business; this is a question of acquired
distinctiveness, or secondary meaning. Thus, if the mark is inherently
distinctive, it is presumed that consumers will view it as a source identifier.
If the mark is not inherently distinctive, it is unfair to others in the
industry to allow what is in essence in the public domain to be registered and
appropriated, absent a showing of secondary meaning. The policy here is
basically the same as the prohibition against registering generic word marks, or
descriptive marks that have not acquired secondary meaning.
The
first issue it was considered on appeal Was whether the granting of a Section
2(f) registration for a mark of acquired distinctiveness moots the request for
an inherent distinctiveness registration. Court nonetheless agreed that there
are potential collateral consequences resulting from the form of registration
under the Lanham Act and that this presents a viable controversy.
The
second question court considered wass the appropriate time for measuring the
inherent distinctiveness of a mark. Court agreed with the PTO’s argument on
appeal that the proper time for measuring inherent distinctiveness is at the
time of registration. This is in fact the accepted practice at the PTO.
The
final question was whether the PTO erred in holding that the Cuffs & Collar
mark is not inherently distinctive as of the date of the Board’s decision. In
making this determination, the Board appropriately considered evidence of the
current situation as well as evidence of earlier uses, since earlier uses can
shed light on the current situation.
The
three relevant Seabrook factors that the Board considered are: “whether the .
. . [m]ark is a common basic shape or design,” “whether [it] is [not] unique
or unusual in the particular field,” and “whether [it] is a mere refinement
of a commonly-adopted and well-known form of ornamentation for a particular
class of goods viewed by the public as a dress or ornamentation for the goods or
services.”
Chippendales
argues that we should overrule Seabrook, and that the Supreme Court’s decision
in Wal-Mart Stores, Inc. v. Samara Brothers, Inc., 529 U.S. 205 (2000), is
fundamentally at odds with the Seabrook test. Chippendales proposes an
alternative test to “better address” the issue of inherent distinctiveness
and replace the “outdated Seabrook test.” This court noted that in Wal-Mart,
the Court merely held that product design trade dress can never be inherently
distinctive, and can only qualify for protection through acquired
distinctiveness. Wal-Mart, 529 U.S. at 214–15.17 Nothing in the Wal-Mart
decision questioned or undermined the reasoning in Seabrook. Indeed, the Court
cited Seabrook but did not express any disagreement with its use to determine
the inherent distinctiveness of trade dress, although rejecting it as a test for
inherent distinctiveness in the context of product design. Id. at 213–14.
Under these circumstances, the panel is bound by Seabrook, and only the court en
banc may overturn it. In any event, court fails to see how appellant’s
proposed test represents an improvement over Seabrook.
This
court conclude that the Board’s determination that the Cuffs & Collar mark
was not inherently distinctive is supported by substantial evidence and
considered Chippendales’ additional arguments for setting aside the Board’s
decision, and find them to be without merit.
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